Tune-In

With the number of Americans listening to online radio now at 57% and growing, there are lucrative opportunities to monetize a massive audience and advertising inventory—provided modern financial processes and systems are in place to accurately manage and analyze data to support effective business decision-making.

Challenges

Difficulty analyzing vendor performance data using spreadsheets to determine content and stations’ profitability over time Trouble maintaining accurate forecasts involving data aggregation across its ERP, data warehouse, and spreadsheets Difficulty tracking KPIs and helping business stakeholders understand how actual results differ from plan

Results

Realtime, continuously updated rolling forecasts that provide high-quality to aid with decision-making Integration with NetSuite ERP for simplified, accurate tracking of vendor expenses More time for high-value analysis, partnering, and collaboration with stakeholders across the business